Current advertising platforms e.g. television and newspaper ads demand steep fees for most small and medium enterprises. Furthermore, the intended message may not reach the intended audience making a huge loss.
There is need for targeted advertising where an advertising message is published to a target audience. Converged Media Solutions has set up an ad server to cater for the needs of both the advertiser and the website owner.
The advertiser (enterprise with a service or product to sell) or the advertising agency will benefit by having their ads published in websites which cater for specific niches of the broader market.
The website owner will benefit by earning revenue when their websites serve ads
HOW DOES IT WORK?
Converged Media Solutions has a database of niche content websites which serve specific segments of the local Kenyan (and regional) market like baby products, small and medium enterprises, safari et cetera. We identify possible positions and locations on these websites where we can serve advertisements (ad space). It is this ad space that we sell to advertisers.
We then source for advertisers (companies, schools, agencies) who are willing to rent the above ad space. Once we reach an agreement, we place their ads on the Converged Media Solutions Ad server from where we distribute them to correlating niche websites.
Payment by the advertiser can either be determined by the number of times a specific ad is clicked on (Pay per Click, PPC).
For pay per click, an advertiser has to have a website where the user will be redirected; this website will obviously contain more information about the product or service being advertised. If the advertiser does not have a website to redirect users to, Converged Media Solutions is offering a FREE webpage (1 page) which will contain comprehensive information and contact details of the advertiser.
An advertising period with CMS runs quarterly, hence the payment will be assessed and billed every four months.
ADVANTAGES OF ONLINE ADVERTISING
- You make maximum use of your advertising budget allocation because you can be sure of reaching the intended audience.
- You only pay for what is viewed/ accessed. Instead of having a flat fee, you pay for the number of times your ad is viewed and relevant information is accessed through your ad (PPC).
- You are able to measure how your ad is performing by accessing detailed and accurate data on where it is served, the number of people viewing or clicking on it.
- The total cost is way cheaper than mainstream advertising.
If you are a interested in becoming part of our network please contact us (or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it ) tell us about your site we’ll get right back to you with next steps.
