The Kenya High Commission in Canada relies heavily on their website to provide relevant information on the services they provide as a foreign mission of the Kenyan government. This calls for the website to be very informative, making sure that an interested student, investor or tourist gets as much information as they can in an easy manner.
The current website (as of June 2010) was revamped following an online communication strategy drawn up Converged Media Solutions with heavy input from the Kenyan High Commission. This strategy was to shape the revamped website structurally and functionally.A new addition to to the revamped website was an online application system for certificates, visas and passports. Now in the beta phase, this system lets users complete and submit their applications online. This shortens the processing times rendering the whole visa/ passport application process more efficient.
With no apparent niche audience, the website had to be accessible universally.